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What is Findability Convergence?
I very much enjoyed an informative morning at the The Search and Social Leadership Forum, hosted by the Business Development Institute and NYU. Veronica Fielding, CEO of Digital Brand Expressions,...
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The Worst Social Media Marketing Advice
“The worst social media marketing advice is just jump in,” said Thomas Hoehn at the Search and Social event yesterday. As Director, Interactive Marketing and Convergence Media, Tom helped Eastman Kodak...
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Social Media Marketing Research is Lacking
I heard some excellent speakers present their case studies at the Search and Social Leadership Forum hosted by the Business Development Institute and NYU last week. To wrap up the morning event, three...
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Perkett PR Social Media Marketing Competition
I wrote on Online Social Networking that I entered the Perkett PR social media marketing competition while at Social Convergence and the Enterprise. I ended up finishing 2nd in the competition and...
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Harvard Business School’s Brian Kenny on Enterprise Social Media
There were so many fine speakers at Social Convergence and the Enterprise: Case Studies and Roundtables, hosted by the Business Development Institute, that I didn’t come away with any one favorite....
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10 F’s of Social Media Marketing
This is a fairly lighthearted post, but it nevertheless outlines many social media marketing essentials. If your online initiatives are weak in any area, you could be on the wrong track or missing key...
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BDI Financial Services and Social Media Webinar Aug 12
The Business Development Institute is holding a free webinar on August 12, 2010 at 2pm ET that will discuss ways in which financial institutions are embracing social media to achieve their marketing...
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Should Every Small Business Have a Blog?
I asked on Facebook earlier today whether every small business should have a blog. My Facebook focus group provided eight responses of which six were affirmative. Fortunately, I’m not obliged to side...
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Social Media Marketing Content
Social media and other types of media revolve around the findability and value of their content. You could use a newspaper to wrap fish or fragile belongings (ideal), a book as a paperweight (sad), a...
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Free Social Media Marketing Training
I launched my two new business networking sites with several objectives in mind. One key objective was to make available free social media marketing training, as well as other free and low-cost...
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Hyper Local Real Estate Marketing Program
Real estate brokers are facing very stiff competition, in part as a result of the subprime mortgage crisis and in part as a result of commoditization. Real estate itself isn’t a commodity, but many of...
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Not Ready for Social Media Marketing
There are two common reasons that you and your business might not be ready yet to take advantage of social media marketing. It’s possible that you do not yet have a suitable website or blog site to be...
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